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Research papers

As stimulating as black coffee

Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...

Catalogue: Congress 2011: Impact
Author: Lucy Davison
Company: Keen as Mustard Marketing
September 18, 2011
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Citation

Davison, L. (2011a, September 18). As stimulating as black coffee. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/as-stimulating-as-black-coffee